Writer, marketer and communications specialist in Toronto, ON

Chapter Two: How To Write Good Content

Writing content for the internet is about one thing: clear communication. Forget flowery language, cryptic messages and long sentences. If you’re writing your memoirs, you can take whatever creative liberties you’d like. But when writing content for the average internet reader, remember these main principles: Readability Stick to one main point Assume ...

Chapter One: Building A Basic Marketing Strategy

Chapter One: Building A Basic Marketing Strategy We now know that marketing can be likened to a goalkeeper: without a solid brand foundation, your company will take a lot of unnecessary hits. In this segment we’ll move onto how you can turn this understanding into action.  First thing’s first: how do you actually plan out your marketing strategy? ...

Alice’s Marketing Guide For Beginners and CEOs

Are you a young marketer? A small business owner? An entrepreneur who’s looking for common-sense marketing advice? This series goes over some basic components of digital marketing strategy. These basics can serve as the foundation for a bootstrapped startup, or scale to long-established businesses. Ready to dive in? Introduction: Marketing Is The Goalie One of my ...

What I’m Reading

One of my New Year’s resolutions it to drastically up my reading. Where you used to not be able to wrench my nose from the books, now reading feels like taking my vitamins. I do it because I know it’s good for me, and I’m always glad I’ve done it, but it usually involves some dragging of the feet. I could blame the internet or social media ...