Writer, marketer and communications specialist in Toronto, ON

What I’m Reading

One of my New Year’s resolutions it to drastically up my reading. Where you used to not be able to wrench my nose from the books, now reading feels like taking my vitamins. I do it because I know it’s good for me, and I’m always glad I’ve done it, but it usually involves some dragging of the feet. I could blame the internet or social media ...

Alice’s Marketing Guide For Beginners and CEOs

Are you a young marketer? A small business owner? An entrepreneur who’s looking for common-sense marketing advice that works for a lean budget? This series goes over some basic components of digital marketing strategy. These basics can serve as the foundation for a bootstrapped startup, or scale to long-established businesses. Ready to dive in? Introduction: ...