I joined up with Michael J Solender to serve as an expert opinion for his article “Surfing Retail’s Shifting Waves” for Change: The Magazine Of Higher Learning. Change Magazine is an academic magazine devoted to the study of higher education, and has received sponsorship and acclaim from many well-regarded educational institutions.

My contribution centred around how companies should interact with customers on a retail marketing front. With technology playing an ever-increasing role in customer outreach, education and acquisition, I stressed the importance of companies behaving transparently. Consumers are becoming more and more aware of what constitutes good and bad acting on the internet. Companies that keep this in mind when formulating their marketing strategy will be able to attract well-informed customers, and retain a stellar reputation.